Web Page Group Project

Due: October 11^th

• Length of pages and amount need to be efficient enough to sell your product.
• Web site will be graded accourding to the guidelines that we have talked about in class as well as meta tags for search engine use and alt tags for images.
• Some helpful things to keep in mind when constructing your web site.

· Plan your content carefully before you think in detail about your Web site structure and aesthetics.

· Research competing and related niche sites to discover the content, Web site structure, and aesthetics representative of your industry.

· Determine your business objectives and set measurable goals for your new Web site. In as much detail as you can muster, record the ways in which your new Web site will help you achieve your goals.

· Your landing pages should reflect the ways in which your prospective customers will search for your service or product. Plan the content of these pages in relation to the complexity and number of your offerings. Use the view source one the competitors pages to discover key phrases that are likely to drive visitors to your Web site landing pages from search engines.

· Since no page is purely informational in a bottom-line business climate, decide carefully what you will ask your Web site visitors to do in response to the content your page offers. Find an appropriate way to ask your potential clients to respond.

· Articulate the first impression and emotional response your Web site should evoke. Who will your site visitors be, and why will they feel this way when they visit your site?

· What is the dominant type of content your Web site will feature? Will it be news items, archived documents, multimedia or sales copy. What ideas do you have about how the content can be structured for maximum comprehension and utility?

· What aesthetic preferences do you have? Why? Link typefaces, colors, and artwork specifications to the first impression and emotional responses you hope to evoke and the business goals they will help you achieve.